A Letter From Matilda · Founder Of
Gold Coast, Australia · August 2026
I Have Made Summer Tops For Years. The Zamma Is The One I Am Proudest Of, and the One I Reach For Myself.
On the six things I changed when I made our 100% linen Zamma top, how it compares to the tops you have been buying, and why it is now on sale as we celebrate ten years.
I am Matilda, and I started ten years ago, on the Gold Coast. In all that time I have made a great many summer tops. The Zamma is the one I am proudest of.
It is the one I reach for myself on the hottest days. It is the one women stop each other about in the supermarket car park. And of everything we are putting on sale as we celebrate ten years, it is the piece I most wanted to write to you about.
I should tell you why I made it in the first place. For years I watched the same thing happen to women our age. The summer tops made for us fell into two piles. The first looked lovely on the hanger and felt like a sauna the moment the heat found you. The second felt comfortable and made you look like you had given up. I never accepted that a woman had to choose between the two. The Zamma is my answer, and I argued for six things when I made it, usually with a supplier who wanted me to do the cheaper thing instead.
Real 100% linen that breathes.
Not a blend, and not the polyester they sell you as linen look. The real thing, woven to breathe, so it stays cool when the heat sits heavy and softens like a good cotton sheet the more you wash it.
"It is the only top I can wear in the worst of an Australian summer without sweating through it by lunchtime."
Carol R., Brisbane
An open collar and one wooden button.
I wanted a neckline that flatters without fuss. A soft open collar that sits right on a real neck, and a single large wooden button, the small detail that turns a plain top into something women ask you about.
"I get stopped about that one little wooden button more than anything else I own."
Diane M., Noosa
Sleeves that cover the tops of your arms.
Without adding a single degree of warmth, and made to roll softly to the elbow on the days you want them shorter. It is the thing women my age thank me for most.
"Finally, sleeves that cover the tops of my arms and still keep me cool. I have it in three colours now."
Patricia L., Sunshine Coast
A cut that skims, and never clings.
Loose where you want it loose, so the air moves underneath, instead of grabbing the one part of you that you would rather it left alone.
"It skims straight over the middle I am self conscious about, instead of hugging it. The first top in years that does."
Linda K., Gold Coast
Colours that do not go see through in bright sun.
I have been caught out by that before, and I was not going to let it happen to you, least of all in the white.
"I have been embarrassed by see through whites before. Not this one, not even in full Australian sun."
Janet S., Byron Bay
Six soft colours that go with what you own.
White, beige, black, red, green, and navy blue, each chosen to sit with the trousers and jeans already in your wardrobe, so the Zamma earns its place from the first day.
"I started with the beige and went back for the navy and the sage. They go with everything I own."
Maureen T., Toowoomba
The Zamma, against the tops you have been buying
You can find a summer top for eighty dollars almost anywhere. I know, because before I made the Zamma I bought a great many of them, trying to find the one that did not let me down by lunchtime. Here is the difference, laid out plainly.
Most $80 summer tops
A blend, or polyester sold as linen look
Clings the moment the heat comes up
Creases into a paper bag by noon
Bare arms, or sleeves that add warmth
Goes see through in bright sun
The Zamma
Real 100% linen that actually breathes
Skims, and lets the air move underneath
Stays crisp from morning to evening
Sleeves that cover the arms, no extra heat
Opaque, even in full Australian sun
I refuse to make a summer top that asks a woman to choose between staying cool and looking like herself. That is the whole reason the Zamma exists.
Why the Zamma is on sale now
We are celebrating ten years of . I started this little shop as a mum, trying to support my daughter Rose. There were tough days and nights I was not sure I would make it. But with every order, you helped me provide for her and build something bigger than I ever imagined. This is my way of saying thank you.
The Zamma is now , from , and when you take more than one colour the discount stacks further, up to 30 percent on top.
I will be plain about it. At this price we are barely breaking even on it. I am telling you because it is true, and because when the ends, this price goes with it. There is no plan to bring it back.
If ten years of running this little shop has taught me anything, it is that a woman who tries the Zamma once usually comes back for another colour. That is the quiet bet I am placing in writing you this letter at .
"I now own the beige, the navy and the green. Between the three of them I have barely reached for another top since May. My wardrobe has never been simpler, or cooler."
Sandra M., Gold Coast
It is the top I am proudest of in 10 years. I would rather it go to women who will wear it than sit folded in a box.
The reviews say the same things I have, over and over. stars across twelve hundred women. If you have ever wanted a summer top that keeps you cool without clinging, this is the one I would put in your hands myself, while the colours are still in stock.
— Matilda
The Zamma Relaxed V Neck Top
- ✓100% pure linen, breathable and never clinging
- ✓Open collar with a single wooden button detail
- ✓Free shipping & 30 day money back guarantee
Stack and save: buy 2 save 15%, buy more and save up to 30% extra.
See if your size is still in stockAbout the writer. Matilda is the founder of , which she started on the Gold Coast ten years ago as a mum hoping to support her daughter Rose. She still writes a note for the parcels herself.
This is a personal letter from the founder of . Prices and availability are accurate while stock lasts during the .