A Letter From Matilda · Founder Of
Gold Coast, Australia · September 2026
I Have Dressed Women For Summers. The Kwani Is The Easy Cotton Dress I Always Wanted For Myself, and Could Never Find.
On the six things I changed when I made our 100% cotton Kwani dress, how it compares to the dresses you have been buying, and why it is now on sale as we celebrate ten years.
I am Matilda, and I started ten summers ago, on the Gold Coast. In all that time I have made a great many summer dresses. The Kwani is the one I reach for on the days the heat will not quit.
It is the dress I put on when I want to be comfortable and still look like myself, the one women stop each other about in the supermarket car park. And of everything we are putting on sale as we celebrate ten years, it is the easy dress I most wanted to write to you about.
For years I watched the same thing happen to women our age. The easy summer dresses made for us came in two kinds. The first looked lovely and clung to you like cling film the moment you sat down. The second was comfortable and made you look like you had given up. I never accepted that a woman had to choose. The Kwani is my answer, and I argued for six things when I made it, usually with a supplier who wanted me to do the cheaper thing instead.
Real 100% cotton that breathes.
Not a blend, and not the slippery polyester they pass off as natural. Real cotton, woven to let the heat out, so it stays cool when the sun sits heavy and softens like a good sheet the more you wash it.
"The only dress I can wear all day in an Australian summer without feeling sticky by lunchtime."
Carol R., Brisbane
Deep pockets that actually hold something.
Real ones, set into the side seam, deep enough for your phone, your glasses and your keys. On the days I wear the Kwani I leave the handbag on the hook by the door.
"I put my phone and my keys in the pockets and left the handbag at home. Such a small thing, and I love it."
Diane M., Noosa
An easy A line that skims, and never clings.
Loose where you want it loose, so the air moves underneath, instead of grabbing the one part of you that you would rather it left alone.
"It skims straight over the middle I am self conscious about. The first dress in years that does."
Linda K., Gold Coast
Soft sleeves that cover the tops of your arms.
Without adding a single degree of warmth. It is the thing women my age thank me for most, a sleeve that lets you forget about your arms entirely.
"Finally, a sleeve that covers the tops of my arms and still keeps me cool."
Patricia L., Sunshine Coast
A length that sits right at the knee.
Long enough to feel covered and easy, never so long that it drowns you or so short that you keep tugging at it. A length you can garden in, drive in, and go to lunch in.
"It hits at just the right place. I can wear it to the shops or to dinner and feel right either way."
Janet S., Byron Bay
Four soft colours that go with what you own.
Beige, black, soft green and a warm orange, each chosen to sit with the sandals and cardigans already in your wardrobe, so the Kwani earns its place from the first day. The black and the green are nearly gone.
"I started with the beige and went back for the green. They go with everything I own."
Maureen T., Toowoomba
The Kwani, against the dresses you have been buying
You can find an easy summer dress for ninety dollars almost anywhere. I know, because before I made the Kwani I bought a great many of them. Here is the difference, laid out plainly.
Most $90 summer dresses
A blend, or polyester sold as cotton
Clings the moment you sit down
Fake pockets, or none at all
Bare arms, or sleeves that add warmth
Looks tired after one wash
The Kwani
Real 100% cotton that actually breathes
Skims, and lets the air move underneath
Deep real pockets for phone and keys
Sleeves that cover the arms, no extra heat
Softens and holds its shape wash after wash
I refuse to make an easy dress that asks a woman to choose between being comfortable and looking like herself. That is the whole reason the Kwani exists.
Why the Kwani is on sale now
We are celebrating ten summers of . I started this little shop as a mum, trying to support my daughter Rose. There were tough days and nights I was not sure I would make it. But with every order, you helped me provide for her and build something bigger than I ever imagined. This is my way of saying thank you.
The Kwani is now , from , and when you take more than one colour the discount stacks further, up to 30 percent on top.
I will be plain about it. At this price we are barely breaking even on it. I am telling you because it is true, and because when the ends, this price goes with it. There is no plan to bring it back.
If ten summers of running this little shop has taught me anything, it is that a woman who tries the Kwani once usually comes back. That is the quiet bet I am placing in writing you this letter at .
"I now own the beige and the green. Between the two of them I have barely reached for anything else since last summer. Comfortable, cool, and I always get a compliment."
Margaret H., Gold Coast
It is the easy dress I am proudest of in 10 summers. I would rather it go to women who will wear it than sit folded in a box.
The reviews say the same things I have, over and over. stars across twelve hundred women. If you have ever wanted an easy dress that keeps you cool and comfortable without clinging, this is the one I would put in your hands myself, while the colours are still in stock.
— Matilda
The Kwani Easy Cotton Dress
- ✓100% breathable cotton, comfortable and never clinging
- ✓Real deep side pockets, leave the handbag at home
- ✓Free shipping & 30 day money back guarantee
Stack and save: buy 2 save 15%, buy more and save up to 30% extra.
See if your size is still in stockAbout the writer. Matilda is the founder of , which she started on the Gold Coast ten summers ago as a mum hoping to support her daughter Rose. She still writes a note for the parcels herself.
This is a personal letter from the founder of . Prices and availability are accurate while stock lasts during the .